Affiliate marketers are people who make their own websites where they focus on a specific niche. For example, it’s easy to find websites that focus only on offline casinos, online casinos, sports betting, eSports betting, and various other segments of gambling. These affiliate marketers, sometimes referred to just as webmasters, create content which is usually in demand by the gambling community.
Thinking of starting an online casino affiliate business? Well, just create a website, post some content, get some backlinks, put up some banners and direct traffic to online casinos; thereafter it’d be just about sitting back and watching the money roll in, right?! Not exactly!
Although many people manage to make a living from affiliate marketing, 95% of them fail to make any profit initially and give up soon after starting.
One of the many reasons why these people fail is because they don’t work with reliable casino establishments. For instance, All Slots casino games are promoted by a great multitude of casino affiliate marketers, who profit heavily by sending quality leads to the portal.
Furthermore, anyone serious about succeeding at Casino affiliate marketing should also get acquainted with some more important facts related to the business.
Starting with the right partner
Majority of the Casino affiliate networks create programs in such a way that it’s a win-win situation for everyone. However, there might be certain entities who take undue advantage of newbies. Please be aware:
- You must get a written contract clearly stating how and when will the payments come
- You’d need to invest a certain amount of money and plenty of time to succeed in this field
- You’d normally never be charged anything for joining a casino affiliate network
- It’s not necessary to have a website in order to promote a casino website
Locating trustworthy partners
Casino affiliate marketing is mostly done based on trust, however, as in any other industry, you can’t expect everyone to operate in a trustworthy way. There would always be some rogue casino establishments that would find different ways of holding back affiliate commissions, sometimes going to the extent of shutting down their operations! That’s why it’s very important to work only with reliable online casinos like ‘All Slots’ and the similar kinds.
Commissions and payments
The commissions offered by casinos may vary from 25% to 30% of the players’ bet amounts. However, affiliates who send high-volume traffic and generate plenty of revenue for their associate casino establishments are known to make anywhere around 50% to 60%. Furthermore, you might even be offered a percentage in case your players continue playing at the casino over the long term. The majority of casino partners aggregate the commissions and then make direct deposits or send out checks during the middle part of the month (for previous month’s commissions)
How to promote
Even though you don’t necessarily have to have a website to sign up as an affiliate, you should preferably invest into one if you are serious about casino affiliate business. Don’t worry if you’re not very tech-savvy as you can easily hire inexpensive freelancers to do the most of the work for you. After your website is ready, you must invest some money in good-quality content and do a certain amount of search engine optimization too.
Setting up social media accounts for your business on websites like LinkedIn, Facebook, Twitter etc. is also critical.
There are a number of different ways you can market your casino affiliate website – through YouTube videos, mobile marketing campaigns, email campaigns, social media marketing and more.
Founded in 2015, Betspin operated as an online casino until its closure in 2019. It relaunched on 9 November this year, offering players a guide to online live casinos available in their location.
Online Casino Affiliate Business Program
The site offers a selection of bonuses and promotions for players looking for live blackjack, baccarat, roulette and poker. It also includes how-to guides for those who are new to live casino and wish to learn how to play.
Jonas Warrer, managing director of GiG Media said, “We are extremely excited to see Betspin rebranded and repositioned as a live casino affiliate website. It’s our first website that is exclusively dedicated to live dealer games, a highly valuable segment of online gaming that is expected to see further growth in the future.”
Results published last week showed that GiG’s pivot to B2B services brought financial benefits in Q3 2020, as revenue from its platform services division grew strongly and divestment in B2C assets allowed it to reduce net loss for the period.
Revenue for the three months through to 30 September amounted to €17.9m (£16.1m/$20.9m), up 77.2% from €10.1m in the same period last year. Platform services remained by far the main source of income for GiG in Q3, accounting for €9.1m of the Q3 total, an increase of 151.8% on the previous year.
Revenue from the media services (affiliate marketing) business increased 7.5% to €8.6m. GiG said the division benefitted from the easing of novel coronavirus (Covid-19) restrictions in core markets, as well as the resumption of sporting events.
Casino Affiliate Website
The business continues to expand globally, receiving licences to offer services in New Jersey, Pennsylvania and Colorado in 2020, as well as signing agreements to power the launch of Grupo Slots in Buenos Aires, Argentina and Casumo-owned Pay n Play casino, Mill of Magic.